USADA L.A. CHALLENGE

Over the Spring 2024 semester, I had the opportunity to work with the United States Anti-Doping Agency in their campaign strategy for the Los Angeles Challenge for the 2028 LA Olympics. This project was presented and critiqued by USADA CEO Travis Tygart.

My group created the 'Games of the Pure Athlete' campaign, which includes specially designed logos and posters, potential brand sponsorships, and a four-episode NBC documentary explaining USADA and Olympic goals. In addition, I created an in-depth storyboard for a promotional commercial revolving around the 'pure' greatness of the Olympic Games.