Over the Spring 2023 semester, I spearheaded a group that conducted extensive research for the XFL’s Arlington Renegades.
We set out to discover strategies for the Renegades to adapt and develop their social media, specifically TikTok content, thus generating fan recognition, engagement, and market growth for the team.
Research Portfolio
Secondary Research
In-depth Interview Analysis
In-depth Interview Analysis
Photo: Christine Vo / The Shorthorn
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In-depth Interview Analysis
In-depth Interview Analysis
In-depth Interview Analysis
Photo: Mark Fann / Shutterstock
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Focus Group Analysis
In-depth Interview Analysis
Qualtrics Survey Analysis
Photo: Jerome Miron / USA TODAY Sports
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Qualtrics Survey Analysis
Qualtrics Survey Analysis
Qualtrics Survey Analysis
Photo: Smiley Pool / Staff Photographer
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Data Visualization
Qualtrics Survey Analysis
Data & Recommendations
Photo: Cal Sport Media / Alamy
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Data & Recommendations
Qualtrics Survey Analysis
Data & Recommendations
Photo: Arlington Renegades Twitter
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