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XFL, Arlington Renegades

    We set out to discover strategies for the Renegades to adapt and develop their social media, specifically TikTok content, thus generating fan recognition, engagement, and market growth for the team.

    Final Research Report

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    Research Portfolio

    Secondary Research

    In-depth Interview Analysis

    In-depth Interview Analysis

    Photo: Christine Vo / The Shorthorn

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    In-depth Interview Analysis

    In-depth Interview Analysis

    In-depth Interview Analysis

    Photo: Mark Fann / Shutterstock

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    Focus Group Analysis

    In-depth Interview Analysis

    Qualtrics Survey Analysis

    Photo: Jerome Miron / USA TODAY Sports

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    Qualtrics Survey Analysis

    Qualtrics Survey Analysis

    Qualtrics Survey Analysis

    Photo: Smiley Pool / Staff Photographer

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    Data Visualization

    Qualtrics Survey Analysis

    Data & Recommendations

    Photo: Cal Sport Media / Alamy

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    Data & Recommendations

    Qualtrics Survey Analysis

    Data & Recommendations

    Photo: Arlington Renegades Twitter

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    ALEXANDRA RUPKALVIS

    910.477.7196

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